Saturday, October 25, 2008

Week 9-5 Keys to Creative Idea Generation

Chapter 11 page 335 talks about keys to creative idea generation. From my personal experiences in projects i worked on at school or work we had the best results when every one is involved in the process. The best approach that worked for us is for every one in the team to come up ideas (its a requirement not a option), discuss each ones ideas, spend a considerable amount of time on discussion. Most of the time the discussion will bring up things that none of the team members thought of before the meeting, most of the time the team used to end up with a plan that was not close any one of the team members initial ideas but was very concrete and clear.
This discussion and brainstorming is useful only when everyone participates and comes to discussion with their ideas and suggestions.

5 comments:

zamoradesign said...

I agree with your idea of collaboration when coming up with an idea that will effect the entire organization. After reading our chapters over the last few weeks I'm a little leery at even suggesting that you make sure that you have enough members in this group to satisfy the roles that a good collaborative team would need to get the job done. And who is going to manage the conflicts? What style will you choose? Will you be a leader in this group? Will you have enough time to implement the proper styles of management to get the project completed in time?

crives said...

You know the saying that the whole is greater than the sum of its parts? I think that this is a perfect example of this. Individuals can contribute only a much as they have. When you bring a group of individuals together, each with their own bits of information to contribute, then you end up with a greater pool to choose from. This creates a situation for having a more robust plan. Teamwork, when cooperative and done correctly, can have great benefits by bringing multiple great ideas together. So it is true that with teamwork the whole becomes greater because of the sum of it individual contributors.

violet said...

I agree with you, for the brainstorming to be successful the most important thing would be team participation. Well in my experience what i have seen is that few of the team members just hope that others come up with ideas and all they want to do is agree with whatever comes up. In most of my project teams i have observed an attitude of " i have no problem with any of your decisions, i will agree to whatever u decide", in short he means that you can decide and take the responsibility and i dont care about the topic or the issue. So yes team participation is very important.

Janet S. said...

@violet:

I have had similar experiences in my group projects and I think that poor brainstorming has to do with two key factors: (1) How invested are the members in this project? (2) How is power distributed between the members?

I struggle with the issue of power, because I have an aggressive personality. I often take the leadership role and I discourage my group members through my comments. Not many people feel safe sharing their ideas among a group of people. Sometimes people share their ideas but they have no real investment in the project; they don't challenge their own ideas of consider how to build upon other people's ideas.

My point is that while group collaboration is ideal, it is difficult to achieve because of investment and power considerations.

Anonymous said...

I agree. Everyone in the group must participate in order to be effective. When this happens, everyone feels equally important and challenged to find new ideas or solutions to problems.
I think that this is very common for brainstorming to be the main source of creativity. This is a wonderful way to generate many unique and new ideas. Often different patterns of thinking can shift to new realms of discussion, which then triggers new solutions and ways to approach problems.
When brainstorming, I have found that solutions can easily be found with several people. However, there must be an atmosphere that is comfortable and open minded. Criticism is a cancer to brainstorming.