Week 9-5 Keys to Creative Idea Generation

Chapter 11 page 335 talks about keys to creative idea generation. From my personal experiences in projects i worked on at school or work we had the best results when every one is involved in the process. The best approach that worked for us is for every one in the team to come up ideas (its a requirement not a option), discuss each ones ideas, spend a considerable amount of time on discussion. Most of the time the discussion will bring up things that none of the team members thought of before the meeting, most of the time the team used to end up with a plan that was not close any one of the team members initial ideas but was very concrete and clear.
This discussion and brainstorming is useful only when everyone participates and comes to discussion with their ideas and suggestions.