Friday, October 3, 2008

Week 6.3 Organizational Identification

In Chapter 5 authors talk about Organizational identification. I think Organizational identification becomes our personal identification if we really are attached to the organization and are proud of the place. This also becomes much easier when the organizations are big and easily recognized by others. A lot of people who work for IBM or Google normally would answer to a question like what do you do by saying they work Google, not mentioning much details about what they do at Google etc., Some people would say something like i was as "something" at some company. For them may be they identify themselves with the work or the work they do rather than the Organization.

2 comments:

Hapa said...

Working for IBM for over 6 years, not exactly sure I agree with this assertion. A few decades ago, being an "IBMer" held certain clout and more narrow stereotypes. Years ago, the technology landscape was relatively barren and IBM stood out as a large technology company. Being an IBMer meant you're a part of this relatively small group of technology companies. Today, the technology field has grown exponentially and IBM's position has been obscured by the success of many other companies.

I'd love to be able to say I'm an IBMer and have that speak for itself... but it's just not the case today.

Anonymous said...

I know exactly what you mean by that, and yet, I've seen the opposite effect as well. People will ask me what my husband does for a living, and until recently, I usually said "He's a Linux systems programmer," sometimes adding "for the University of Michigan" or "for U of M" if I knew the person went there - but the job title came first, because that seemed like the most relevant piece of information.

Now, when people ask me what he does, I usually say as the first thing, "He works for Yahoo!" But when people ask him what he does, they get a different reaction. Before, he would say "I work for U of M", now he says "I work for a large company" and only gives further information if prodded. I think he's not entirely comfortable yet with his new identity as a "Technical Yahoo!" (his actual job title), and furthermore, isn't used to working for an employer whose financial troubles are scattered across the business section on a regular basis. He likes his coworkers well enough, and is incredibly devoted to his job on many levels, but being a representative of a large corporation still isn't in his nature.