In Chapter 5 authors talk about Organizational identification. I think Organizational identification becomes our personal identification if we really are attached to the organization and are proud of the place. This also becomes much easier when the organizations are big and easily recognized by others. A lot of people who work for IBM or Google normally would answer to a question like what do you do by saying they work Google, not mentioning much details about what they do at Google etc., Some people would say something like i was as "something" at some company. For them may be they identify themselves with the work or the work they do rather than the Organization.