Streaning Star Trek: Insurrection Full Movie
6 years ago
Saturday, October 4, 2008
Week 6.4 Struggling Just to be Heard
In Chapter 5 authors talk about Struggling Just to be Heard. That talk about how Avis positioned itself by saying " We're #2. We try harder". This marketing strategy acknowledges that they are not the best and clearly communicates the message they are trying to be better. For a lot of companies today when I see their advertisements, I get confused whether they are trying to promote their product or just compare and talk badly about their competitor. In my opinion the slogans we pick or advertisements we do should more about our company or product and should be unique rather than being imitations or modifications of our competitors strategies.
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2 comments:
you are so right when we look at commercials all most of them try to compare their product with their competitor. And some other adds are focused more on the actor or sports personality that they have in their advertisement, instead of concentrating on the product and trying to communicate to the consumers about its features ads have become just a medium of entertainment.
I think that this is a good idea to pick advertisements or slogans based on your company or product, not your competitors. It is often hard to tell which company offers the best deal because they all claim that them will save you more money than the competitors, especially insurance companies. Geico and All State are two car insurance companies that I can think of who both state that they can save you “up to $300” more than other competitors. It is hard to see whose telling the truth. Another example is Direct TV and Cable, both say that they offer more channels that the other. It's kind of annoying.
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