Clarity is very important when communicating with people from multiple cultures.We should try not to combine words and sentences together (shoulda instead of should have), avoid slang, acronyms and words with multiple meanings. We should use short and simple sentences and summarize key points.
I read about this example and it is very a nice real life example of understanding the local culture and clarity in communication. The vacuum cleaner maker Electrolux had a add some time back saying "Nothing Sucks Like Electrolux" and did not recognize the word “sucks”, in its marketing slogan is a slang disparagement in United States of America. This worked fine in some other countries. Hence, the reliability of their marketing communication was compromised because, at least at first sight, this slogan has a different meaning to different recipients. There are multiple examples of similar situations.
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I worked in a the communications department of a very global potion of the organization. While many of us are centrally located in San Jose and we try to think how are communications are being received globally we still have a difficult time making sure everything is prepared for a global audience. One of our team members just moved to Hong Kong to do communications for our team at a global site. After being there a few weeks she sent us synopsis of how communication is received over there – and it was not good. In our organization we have a tendency to use acronyms ans assume everyone know what they mean but for individuals who speak very little English, acronyms are difficult to decipher. Additionally, video has been pushed to become a big vehicle for communications and VP’s send many important message through video embedded in emails or blogs. Unfortunately, while we thought this was assisting communications to a global team the words are spoken too fast. They would rather have a written document, transcripts, or sub-titles. In the globalizing era, these are very important things to recognize as communication professionals.
The more I Instant Message for business and personal interests, the more I find myself using abbreviations and poor grammar. For example... I use "..." a lot more than I should. I abbreviate a lot and only catch myself when people reply to emails asking, "Uh, what does ROTFLMAO mean? Is that a new product?"
I find this concept of clarity similar to photography. When digital photography came out, it annoyed purists to no end. New shooters could use the shotgun approach, taking a dozen shots and hoping one would come out. It compensated for skill and focused execution with volume. In a lot of ways, we do that today. We know we can send IMs/emails back and forth quickly, so we don't as much time to clearly write each correspondence.
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